Turning Bank of Baroda Hackathon 2024 into a Nationwide Innovation Movement

Bank of Baroda needed more than registrations. It needed sustained attention across a long campaign window, with audiences spread across campuses, developer circles, and innovation communities. The challenge was to make a banking hackathon feel relevant, credible, and worth joining, then keep participants engaged from first click to final submission. The goals were clear: drive nationwide participation from students and developers, build awareness for AI, blockchain, and emerging-technology themes in banking, convert attention into registrations, session attendance, ideas, and prototype readiness, and amplify the campaign through PR, influencers, social, and platform engagement.

We built the campaign as a repeat-touch momentum engine: discover, register, learn, submit, and celebrate. Every stage needed its own push to keep people moving forward instead of dropping off after the first click.

To power that engine, ID8NXT layered paid media, community outreach, workshops, ideathons, platform communication, influencer activation, and PR, so the hackathon kept showing up in the right places with the right message across the full length of the campaign window.

ID8NXT managed the campaign engine end-to-end: outreach, paid media, developer engagement, ideathons, workshops, PR, influencer marketing, and platform engagement. The result was a clear participation journey that turned attention into action, generating 17M+ impressions, bringing 199K+ new users into the hackathon ecosystem, and building a national participation funnel of 25,917 registrations, with 1,156 banking innovation ideas submitted and 160+ articles of earned media helping Bank of Baroda make the hackathon a genuine national innovation moment.