Turning Bank of Baroda Hackathon 2024 into a Nationwide Innovation Movement
Bank of Baroda
Developer Outreach
Ideathons
Platform engagement
Bank of Baroda set out to turn a hackathon into a nationwide invitation for students, developers, and tech communities to reimagine banking through AI, blockchain, and emerging technologies. ID8NXT built the campaign as a hybrid growth engine - blending outreach, paid media, PR, influencer activation, workshops, ideathons, and platform engagement to move people from awareness to registration, learning, submission, and prototype momentum.
The Challenge
Bank of Baroda needed more than registrations. It needed sustained attention across a long campaign window, with audiences spread across campuses, developer circles, and innovation communities. The challenge was to make a banking hackathon feel relevant, credible, and worth joining - then keep participants engaged from first click to final submission.
Drive nationwide participation from students and developers. Build awareness for AI, blockchain, and emerging-technology themes in banking. Convert attention into registrations, session attendance, ideas, and prototype readiness. Amplify the campaign through PR, influencers, social, and platform engagement.
We built the campaign as a repeat-touch momentum engine: discover, register, learn, submit, and celebrate. ID8NXT layered paid media, community outreach, workshops, ideathons, platform communication, influencer activation, and PR so the hackathon kept showing up in the right places with the right message.
The Solution
ID8NXT managed the campaign engine end-to-end: outreach, paid media, developer engagement, ideathons, workshops, PR, influencer marketing, and platform engagement. The result was a clear participation journey that turned attention into action and helped Bank of Baroda make the hackathon a national innovation moment.