Redefining Childhood Luxury Through Premium Kidswear Identity
ME & TVA
Logo Design
Brand Guidelines
Visual Identity
Packaging Design
Gifting Design
ME & TVA did not want to enter the world as another children's clothing label. It wanted to arrive with the hush of luxury and the spark of childhood wonder. The brand needed an identity that felt premium at first glance, imaginative at the core, and retail-ready across every touchpoint. ID8NXT shaped that world around a unicorn: a symbol of imagination, childhood, aspiration, and exclusivity in one memorable mark. From logo and brand guidelines to tags, gifting designs, packaging, and a cohesive visual system, ME & TVA was built to feel high-end from day one.
The Challenge
ME & TVA had to blend two worlds most kidswear brands keep separate: childhood imagination and luxury restraint. The brand needed a mark that felt playful, premium, and instantly ownable while working across clothing tags, packaging, gifting, and retail touchpoints.
Build a premium kidswear identity that instantly separates ME & TVA from regular children's clothing brands. Create a logo that balances playful imagination with luxury restraint. Develop a clear brand guideline and visual system that feels cohesive across retail, gifting, clothing tags, packaging, and branded touchpoints. Give the brand a polished launch foundation built for a high-end retail experience.
We started with the emotional tension at the heart of the brand: childhood magic on one side, luxury discipline on the other. The creative exploration focused on finding a symbol that could hold both without feeling forced. Through multiple creative routes and close collaboration with the client, the unicorn emerged as the anchor. It gave the brand a world of imagination, but with the right execution, it also gave ME & TVA a crest-like, premium, aspirational feel. From there, the identity was refined into a system that could travel beautifully across labels, tags, packaging, and gifting formats.
The Solution
ID8NXT developed a luxury-focused visual identity for ME & TVA centered around the unicorn as the core brand symbol. The final identity combined a refined logo, premium brand guidelines, clothing tags, gifting designs, packaging elements, and a cohesive visual language tailored for a high-end kidswear experience. The result was a brand that felt polished without becoming cold, playful without becoming ordinary, and premium without losing the warmth of childhood. ME & TVA launched with a distinctive identity system built to be remembered, gifted, worn, and experienced.
