Bayer

#Runblue is a sustainability campaign initiated by Bayer AG to raise awareness about the critical importance of water conservation. It is a global movement aimed at reminding people that every drop of water counts and that we all have a responsibility to conserve this precious resource for a sustainable future. Bayer partnered with renowned water activist Mina Guli for this campaign, and it goes beyond internal efforts to inspire a worldwide commitment to water conservation. Through tailored microsites, targeted marketing campaigns, and engaging animated explainer videos created by ID8NXT, the campaign successfully amplified its message and encouraged action towards a more sustainable world.