Microsoft: Azure society of excellence
Website development | Social media | Email marketing
Driving Startup Success:
A Case Study of ID8NXT’s
Campaign for Microsoft
Founders Hub
Microsoft Founders Hub is a prestigious program
designed to nurture and support startups in their
journey towards success. To reach out to promising
startups, Microsoft collaborated with ID8NXT,
a digital marketing agency, to create and execute
an outreach campaign aimed at onboarding
startups into the Founders Hub program.
Campaign Objectives
01
To increase awareness about
the Microsoft Founders Hub
program among startups.
02
To attract startups and
founders to participate
in the program.
03
To guide and facilitate
the registration process
for interested startups.
Strategy and Execution
Market Research
We initiated the campaign
by conducting extensive research
to identify key startup incubation
centers, accelerators and
early-stage startup events.
Content Creation
We developed engaging content
including blog posts, articles and
videos, to inform startups about
the program and to establish Microsoft
as a valuable partner in their journey.
Webinars and Workshops
We employed a multi-channel
outreach approach. This included cold
emails, social media engagement and
direct calls to the founders of
the shortlisted startups.
Personalized Outreach
We employed a multi-channel
outreach approach. This included
cold emails, social media engagement
and direct calls to the founders of
the shortlisted startups.
Onboarding Support
We offered dedicated support to guide
interested startups through the registration
process for the Founders Hub program.
Tracking and Analysis
We used robust analytics
tools to track engagement
and conversion rates.
Brand Objectives We Surpassed
Increased Awareness
The campaign significantly increased
awareness about the Microsoft
Founders Hub program, reaching
over 500 startups across various regions.
Positive Feedback
Startups expressed their satisfaction
with the guidance provided during the
registration process and the value they
received from participating in the program.
High Conversion Rate
The personalized outreach approach
led to a high conversion rate, with
45% of startups expressing interest
in the program.
Onboarded Startups
ID8NXT successfully onboarded
32 startups into the Founders
Hub program during the
campaign’s duration.
Results
Overview | Q1 Activity Impact
2000+
Deeptech Startups Engaged
600+
Founders
Engaged
590+
Startups
Onboarded
200+
Media
Stories
43k
Developers
Skilled
10
MOUS
Signed
